Italian Innovation week – Innovation days

Italian Innovation week
Innovation days, 27 - 28 November 2003

SESSIONS
1:st Session
Innovative business development perspectives and social demand

How to estimate the growth in the demand
.

How to identify the segment of the demand

How to analyse users and clients needs for innovative products and services

How to structure and stimulate the development of a business area

Macroeconomic scenario and background trends

2:nd Session
Creative Partnerships: a new innovation model for the client

Who are my customers? Looking for a creative approach

What do my customers and end-users really want

Surprising the customer to fidelize them

How to protect product design

3:rd Session
Handling value to clients

Scenarios of logistic integration on an European scale

Integration of the logistic cycle

Competition based on time

How to integrate procurement, logistics and production

New operators and forms of competition in logistics

4:th Session
Changing the organisation, generating innovation

Trends of organisational models

Motivating people within the company

Overcoming resistance to change

Communicating internally the aims and phases of change so as to involve stakeholders.